Plays well with others.*

January 2023 - PresentSenior Digital Designer

‍Rivers Agency - Chapel Hill, North Carolina

• Strategize user experience by creating content models, information architecture, user flows, and wireframes for the creative team to utilize when designing online screens
• UX strategy across 3-4 concurrent client engagements, including a major enterprise account, creating content models, information architecture, user flows, and wireframes used by the creative team
• Design accessible, high-quality websites that map directly to client business goals and user mental models, applying inclusive design and usability best practices across projects
• Creating and supporting existing design systems within Figma, including component creation and prototyping
• Perform user and data research, competitive analysis, and develop user journeys
• Provide design solutions to and continuous design updates to support the lifecycle of our ongoing digital products
• Design on-brand graphics for websites and email, utilizing and contributing to existing design systems
• Present research and creative work to stakeholders, both internal and client-facing
• Collaborate closely with art directors, designers, and developers to foster alignment and push the project toward completion

January 2017 - December 2022Lead UX & UI Designer

‍Status Forward, Inc. - Asheville, North Carolina

• Owned digital product design end-to-end as creative lead on 25+ client website launches over six years, from discovery through post-launch support
• Perform research, strategize content, and establish information architecture for online projects
• Create content models, navigational flows, wireframes, mockups, and working prototypes to effectively conceptualize websites that map back to the client’s business goals and audience
• Front-end website development, providing HTML and CSS while working closely with the back-end development team
• Creating reusable styles, content blocks, and page templates within applications such as WordPress, Craft CMS, and Webflow
• Provide continuous design support for expanding and adding features to existing digital products
• Design and build email campaigns promoting brand awareness
• Design print collateral, including annual reports, newsletters, and ads for publication
• Manage projects, communicate with clients, and keep projects on schedule
• Train clients on managing their website content

July 2013 - January 2017
Partner, Co-founder, and Digital Director

Open Door Design Studio (ODDS) – Asheville, North Carolina

• Creative lead and front-end development for all digital projects
• Art direction and supporting design for branding and print design projects
• Project and account management of all clients
• Client website training and guidance on DIY on-brand graphics
• Social media engagement and community outreach
• Business administration and bookkeeping

March 2005 – July 2013
Design Consultant

Marisa Falcigno Design

• ‍Design and develop websites for non-profit organizations, academic institutions, and small business owners
• Collaborate with other design agencies, providing designs or front-end code in support of their client projects
• Design brand identities and print collateral
• Management of contract designers and developers
• Email campaign design
• Client website training and guidance on DIY on-brand graphics
• Project and account management of all clients

July 2002 – March 2005
User Interface Designer ‍

AT&T Inc. – New Haven, Connecticut

• Design, front-end development, and web application support for the Online Billing Organization
• Design the user experience and user interface of the first online billing application, allowing customers to view and pay their bills online for the first time
• Work closely with back-end developers, user testing, and project management to align on user and product goals
• Analyze websites outside of the Online Billing organization, providing user experience audits to senior staff