Plays well with others.*
About Me
My work combines UX strategy, design, and front-end development, bringing digital projects from early research and discovery through design and implementation. As an OOUX Certified Strategist, I bring a systems-oriented approach to organizing content and shaping digital experiences. I've had the opportunity to work with a wide range of organizations, from nonprofits and arts groups to education, healthcare, enterprise technology, and environmental organizations.
I believe good design goes beyond appearances. Without intention, design is simply decoration. It's the thought behind the details, the structure beneath the surface, and the systems that make an experience work well, not just look good. I enjoy working through the complexities of a project, finding ways to bring clarity and consistency to the process, and creating experiences that are accessible, flexible, and genuinely useful to the people using them.
Industry Experience
January 2023 - PresentSenior Digital Designer
Rivers Agency - Chapel Hill, North Carolina
- UX strategy and implementation across multiple simultaneous client engagements, including a major enterprise account; creating content models, information architecture, user flows, and wireframes used by the creative team
- Design accessible, high-quality websites that map directly to client business goals and user mental models, applying inclusive design and usability best practices across projects
- Build and maintain Figma design systems, including component libraries and prototyping standards adopted across the creative team
- Conduct user and data research, competitive analysis, and user journey mapping to inform design decisions
- Present research findings and creative solutions to internal and client-facing stakeholders, and collaborate with art directors, designers, and developers to keep projects aligned and on track
January 2017 - December 2022Lead UX & UI Designer
Status Forward, Inc. - Asheville, North Carolina
- Owned digital design end-to-end as design lead on 25+ client websites and email campaigns over six years, from discovery through post-launch support
- Directed research, content strategy, and information architecture for client web projects, translating business goals and audience needs into content models, navigational flows, wireframes, and working prototypes
- Delivered front-end development (HTML/CSS) in partnership with back-end developers, and built reusable styles, content blocks, and page templates within WordPress, Craft CMS, and Webflow
- Designed print collateral, including annual reports and packaging, to support client brand awareness
- Managed client relationships and project timelines, and trained clients to independently manage their website content post-launch
July 2013 - January 2017
Partner, Co-founder, and Digital Director
Open Door Design Studio (ODDS) – Asheville, North Carolina
- Co-founded and helped grow the design studio, serving as designer and front-end developer for all client digital projects
- Provided art direction and design for client branding and print projects, and managed all client accounts and project delivery
- Trained clients on maintaining on-brand graphics independently
- Managed business administration, bookkeeping, and community outreach for the studio
March 2005 – July 2013
Design Consultant
Marisa Falcigno Design
- Designed and developed websites and email campaigns for nonprofit, academic, and small business clients
- Managed contract designers and developers on collaborative agency projects
July 2002 – March 2005
User Interface Designer
AT&T Inc. – New Haven, Connecticut
- Designed the first online billing application, enabling customers to view and pay bills online
- Conducted UX audits for stakeholders outside the Online Billing organization
Core Skills
UX/UI: Design systems, information architecture and content modeling using OOUX methodology, user research, user flows, journey mapping, and designing for accessibility standards
Design Applications: Figma, Photoshop, Illustrator, Miro, Whimsical
Web & Development: HTML, CSS, Webflow, WordPress, Craft CMS
AI: Claude, ChatGPT, Gemini; AI-assisted research and design workflows
Education
Southern Connecticut State University
New Haven, Connecticut
Bachelor of Science, May 2000
Studio Arts, Graphic Design
Magna Cum Laude
*So, says my 3rd-grade report card! ;)