Ortho Dog home in tablet

Ortho Dog

Ortho Dog sells affordable canine orthopedic braces to improve the lives of dogs suffering from mobility issues. Unfortunately, their former website created customer confusion, resulting in increased product returns and reduced customer satisfaction. Additionally, the outdated website impeded the team's ability to process orders and manage content. Our team at Status Forward strategized a new user experience with clear calls to action, a sizing calculator, and updated brand presentation.

My involvement

Content Strategy
UX & UI Design
E-commerce Design Customization
Project Management


Wolf Hoelscher
Leah Quintal
Laurel Scherer
Lynn Harty
Ortho Dog full home screen


Ortho Dog about page

About landing page

Ortho Dog product screens

Screens of the WooCommerce Shop Index and Single view.

Ortho Dog sizing calculator

Mobile view of the sizing calculator to aid visitors in ordering the appropriate brace for their dog.

Ortho Dog sizing calculator user flow

User flowchart of Sizing Calculator

Ortho Dog fit guide graphics

Various sizing charts available in the Fit Guide section of the website.

Orhth Dog blog

Success Stories and other valuable articles for visitors.

Ortho Dog CTA blocks

Call to action graphics set as reusable blocks in WordPress that can be set in blog posts through site.

Ortho Dog Rack Card

Rack cards were redesigned for each product

Ortho Dog cards

Cards were designed to leave behind at veterinary clinics for their clients.

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