![ABC Homepage in laptop mockup](https://assets-global.website-files.com/61ef38f3ad28c1ae0cf3dedb/6369033445bc9541249c501e_abc-home-cover.webp)
Asheville Bee Charmer
Asheville Bee Charmer is a destination for anyone visiting Asheville, NC, and has become a staple ingredient in many kitchens. ABC started as a brick-and-mortar, offering its renowned Honey Tasting Bars, but quickly realized there was a demand to reach a wider audience. Earlier renditions of their website provided only essential information and limited product offerings. They were ready for a new website strategy that bolstered the user experience and created a more robust shopping experience while also highlighting what visitors experience when visiting the stores.
My involvement
Collaborators
![Asheville Bee Charmer homepage design](https://assets-global.website-files.com/61ef38f3ad28c1ae0cf3dedb/63690b9566eb94866d90e3d8_abc-home-full.webp)
Homepage
Approach
Using an object-oriented user experience process, improvements to the new website encourage users to explore and experience the brand while helping them find products quickly and intuitively.
Key areas:
- Analytics drives the strategy behind what product categories to highlight in the top menu and the user's journey in seeking out specific products.
- The categories were simplified and labeled in a way relatable to visitors entering the store, connecting with their mental models.
- Users can quickly access larger groups of products for browsing or narrowing their search via subcategories or the search option.
- Easy access to their best sellers appears directly in the menu to make it easy for return visitors to get in and out quickly.
- As advocates in the beekeeping and local community, the Learn section provides a glimpse of who Asheville Bee Charmer is and offers an easy-to-access resource library of articles, recipes, and events.
- Quick access to location information such as address and phone numbers.
![Drop down menu strategy](https://assets-global.website-files.com/61ef38f3ad28c1ae0cf3dedb/63690468f2a688aae3f680ba_abc-menu1.webp)
Navigation menu
![The category index for the website](https://assets-global.website-files.com/61ef38f3ad28c1ae0cf3dedb/658b80e120ea776d824a627e_abc-product-category.webp)
![Sourwood honey product single page mockup](https://assets-global.website-files.com/61ef38f3ad28c1ae0cf3dedb/658b7f85d6a454cb5eff7d8d_abc-product-single.webp)
Product category and detail pages
![honey tasting bar call to action](https://assets-global.website-files.com/61ef38f3ad28c1ae0cf3dedb/658ce515304ca1524093e6e3_honeytasting.webp)
Honey Tasting Bar call to action
![Asheville Bee Charmer mobile screens](https://assets-global.website-files.com/61ef38f3ad28c1ae0cf3dedb/658ce34d4f9335e0ff97ce42_abc-mobile-100.webp)
Various mobile views of page and post content
![Articles landing page](https://assets-global.website-files.com/61ef38f3ad28c1ae0cf3dedb/658ce75aecbc3a7acd8b0806_abc-articles%402x.webp)
Articles landing page
![About landing page](https://assets-global.website-files.com/61ef38f3ad28c1ae0cf3dedb/658cea5597589af28fabac31_abc-about.webp)
About landing page
![Welcome email graphic](https://assets-global.website-files.com/61ef38f3ad28c1ae0cf3dedb/658ced9b304ca15240985ad5_abc-welcome.webp)
![Example artwork for an email campaign](https://assets-global.website-files.com/61ef38f3ad28c1ae0cf3dedb/658cec0fee5d3bc14e684701_abc-cheesepairing.webp)
Blog and social media graphics
![Initial stages of the ORCA OOUX method](https://assets-global.website-files.com/61ef38f3ad28c1ae0cf3dedb/659975febb9e8df41d2fbaba_abc-orca1.webp)
![Navigational flow and wireframes of the website planning process](https://assets-global.website-files.com/61ef38f3ad28c1ae0cf3dedb/6599779781996ccb1f7d59e3_abc-orca2.webp)
![Wireframes of the website](https://assets-global.website-files.com/61ef38f3ad28c1ae0cf3dedb/659975fec489a49f488a856e_abc-orca3.webp)
Sneak peak of the OOUX Process